/* botbuilds.com: light only. One stylesheet, no build step. */

:root {
  --bg: #ffffff;
  --surface: #f8f8fb;
  --fg: #14141c;
  --muted: #5b5f72;
  --line: #e5e5ed;
  --line-strong: #d4d4e0;
  --accent: #6d34e6;
  --accent-dark: #5623c4;
}

* { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  /* Faint dot grid over white, warmed at the top by a wash taken from the
     Botbuilds mark, so the page reads deliberate rather than empty. */
  background-color: var(--bg);
  background-image:
    radial-gradient(ellipse 85% 40% at 50% -8%, rgba(109, 52, 230, 0.09), rgba(255, 255, 255, 0) 70%),
    radial-gradient(ellipse 50% 28% at 88% 2%, rgba(56, 132, 255, 0.09), rgba(255, 255, 255, 0) 70%),
    radial-gradient(ellipse 50% 28% at 10% 2%, rgba(255, 61, 139, 0.07), rgba(255, 255, 255, 0) 70%),
    radial-gradient(rgba(20, 20, 28, 0.055) 1px, transparent 1px);
  background-size: 100% 760px, 100% 640px, 100% 580px, 21px 21px;
  background-repeat: no-repeat, no-repeat, no-repeat, repeat;
  color: var(--fg);
  font: 400 17px/1.68 -apple-system, BlinkMacSystemFont, "Segoe UI", Inter,
    Helvetica, Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

.wrap { max-width: 1000px; margin: 0 auto; padding: 0 26px; }

h1, h2, h3 { margin: 0; font-weight: 700; letter-spacing: -0.025em; line-height: 1.14; }

a { color: var(--accent); text-decoration: none; }
a:hover, a:focus-visible { text-decoration: underline; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }

.kicker {
  margin: 0 0 14px;
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--muted);
}

/* ---------- Header ---------- */

header.site { border-bottom: 1px solid var(--line); }

header.site .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  height: 70px;
}

.logo { display: flex; align-items: center; }
.logo img { height: 27px; width: auto; display: block; }
.logo:hover { text-decoration: none; }

header.site nav { display: flex; align-items: center; gap: 22px; font-size: 15px; }
header.site nav a.txt { color: var(--muted); font-weight: 500; }
header.site nav a.txt:hover { color: var(--fg); text-decoration: none; }

/* ---------- Buttons ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  padding: 12px 22px;
  border-radius: 9px;
  font-size: 15.5px;
  font-weight: 650;
  letter-spacing: -0.008em;
  border: 1px solid transparent;
  transition: filter 0.13s ease, transform 0.13s ease, border-color 0.13s ease;
}

.btn:hover, .btn:focus-visible { text-decoration: none; transform: translateY(-1px); }

/* Pastel wash from the Botbuilds gradient, dark text so it stays clean */
.btn-primary {
  color: var(--fg);
  border-color: rgba(20, 20, 28, 0.1);
  background: linear-gradient(112deg, #ffd8e9 0%, #f3dcff 46%, #dbe7ff 100%);
}

.btn-primary:hover, .btn-primary:focus-visible {
  color: var(--fg);
  filter: saturate(1.18);
  border-color: rgba(20, 20, 28, 0.2);
}

.btn-ghost { color: var(--fg); border-color: var(--line-strong); background: #fff; }
.btn-ghost:hover, .btn-ghost:focus-visible { color: var(--fg); border-color: var(--accent); }

.btn-sm { padding: 9px 16px; font-size: 14.5px; border-radius: 8px; }

/* ---------- Hero ---------- */

/* Single column, centred. Nothing beside the headline that could be mistaken
   for an opt-in: an A2P review rejected an earlier version because a purely
   decorative panel of bordered rows read as a multi-select form. The chat
   widget is the only capture on this site and must stay the only one. */
.hero {
  padding-top: 76px;
  padding-bottom: 68px;
  text-align: center;
}

.hero h1 { max-width: 18ch; margin: 0 auto; font-size: clamp(34px, 5.4vw, 56px); }
.hero h1 em { font-style: normal; color: var(--accent); }

.hero .sub {
  max-width: 58ch;
  margin: 22px auto 0;
  font-size: 18.5px;
  line-height: 1.6;
  color: #363b4d;
}

.actions { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; margin-top: 32px; }
.hero .micro { margin: 15px 0 0; font-size: 14px; color: var(--muted); }

/* The CTA is a button, not a link: it opens the chat widget and does nothing
   else. No href, no mailto, no second destination. */
button.btn { font-family: inherit; cursor: pointer; }

/* ---------- Sections ---------- */

section.block { padding-top: 62px; padding-bottom: 62px; border-top: 1px solid var(--line); }
.block h2 { font-size: clamp(23px, 3.1vw, 31px); }
.block .intro { max-width: 62ch; margin: 16px auto 0; font-size: 17px; line-height: 1.62; color: var(--muted); }

/* Everything on this page is centred. */
section.block { text-align: center; }

/* ---------- Cards ---------- */

.grid3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 34px; }
.grid2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-top: 34px; }

/* Audience cards: the two routes in, agency and local operator */
.aud {
  display: flex;
  flex-direction: column;
  padding: 30px 28px 32px;
  border: 1px solid var(--line-strong);
  border-radius: 14px;
  background: #fff;
}

.aud .tag {
  align-self: center;
  margin-bottom: 16px;
  padding: 5px 12px;
  border-radius: 999px;
  font-size: 12px;
  font-weight: 650;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: #3b2a63;
  background: linear-gradient(120deg, #ffd8e9, #f3dcff 50%, #dbe7ff);
}

.aud h3 { font-size: 20px; margin-bottom: 11px; }
.aud > p { margin: 0 0 18px; font-size: 15.6px; line-height: 1.6; color: var(--muted); }

.aud ul { margin: 0 0 22px; padding: 0; list-style: none; }
.aud li {
  margin-bottom: 9px;
  font-size: 15px;
  line-height: 1.5;
  color: var(--muted);
}
.aud .foot { margin-top: auto; font-size: 14.5px; color: var(--muted); }

.card {
  padding: 26px 24px 28px;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: #fff;
}

.card .n {
  display: grid;
  place-items: center;
  width: 30px;
  height: 30px;
  margin: 0 auto 15px;
  border-radius: 8px;
  background: linear-gradient(120deg, #ffd8e9, #f3dcff 50%, #dbe7ff);
  font-size: 13px;
  font-weight: 700;
  color: #3b2a63;
}

.card h3 { font-size: 17.5px; margin-bottom: 9px; }
.card p { margin: 0; font-size: 15.3px; line-height: 1.6; color: var(--muted); }

/* ---------- Narrative (the problem, stated plainly) ---------- */

.narrative { max-width: 62ch; margin: 0 auto; text-align: center; }
.narrative p { margin: 0 0 16px; font-size: 17.5px; line-height: 1.62; color: #363b4d; }
.narrative p:last-child { margin-bottom: 0; }
.narrative .beat { font-weight: 650; color: var(--fg); }

/* ---------- Service blocks with a result line ---------- */

.svc {
  display: flex;
  flex-direction: column;
  padding: 28px 26px 26px;
  border: 1px solid var(--line);
  border-radius: 13px;
  background: #fff;
}

.svc h3 { font-size: 18.5px; margin-bottom: 10px; }
.svc > p { margin: 0 0 18px; font-size: 15.3px; line-height: 1.6; color: var(--muted); }

.svc ul { margin: 0 0 22px; padding: 0; list-style: none; }
.svc li {
  margin-bottom: 8px;
  font-size: 14.8px;
  line-height: 1.5;
  color: var(--muted);
}

.svc .result {
  margin-top: auto;
  padding-top: 16px;
  border-top: 1px solid var(--line);
}
.svc .result .lbl {
  display: block;
  margin-bottom: 4px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--muted);
}
.svc .result b { font-size: 15.5px; font-weight: 650; letter-spacing: -0.01em; }

/* ---------- Fit criteria ---------- */

/* No row borders and no checkmarks anywhere on this site. A bordered row with a
   tick reads as a checkbox, and an A2P review already rejected this page once
   for an element that merely looked like an opt-in form. Bullets only. */
.fit { margin: 24px auto 0; padding: 0; list-style: none; max-width: 54ch; }
.fit li { padding: 9px 0; font-size: 16.3px; line-height: 1.55; }

.svc li .tick, .aud li /* ---------- Roadmap ---------- */

.road { margin-top: 34px; display: grid; gap: 0; }

.road .step {
  display: block;
  padding: 26px 0;
  border-top: 1px solid var(--line);
}
.road .step:last-child { border-bottom: 1px solid var(--line); }

.road .num {
  display: grid;
  place-items: center;
  margin: 0 auto 13px;
  width: 38px;
  height: 38px;
  border-radius: 10px;
  background: linear-gradient(120deg, #ffd8e9, #f3dcff 50%, #dbe7ff);
  font-size: 14px;
  font-weight: 700;
  color: #3b2a63;
}

.road h3 { font-size: 18px; margin-bottom: 7px; }
.road p { margin: 0 auto; max-width: 58ch; font-size: 15.5px; line-height: 1.6; color: var(--muted); }

/* ---------- Who it's for ---------- */

.who { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px 26px; margin-top: 30px; padding: 0; list-style: none; }

.who li {
  display: flex;
  gap: 11px;
  align-items: flex-start;
  font-size: 15.8px;
  line-height: 1.55;
  color: var(--muted);
}

.who b { color: var(--fg); font-weight: 650; }

/* ---------- Closing CTA ---------- */

.close-cta {
  margin-top: 34px;
  padding: 40px 32px 44px;
  border: 1px solid var(--line);
  border-radius: 16px;
  text-align: center;
  background:
    linear-gradient(112deg, rgba(255, 216, 233, 0.5) 0%, rgba(243, 220, 255, 0.5) 46%, rgba(219, 231, 255, 0.5) 100%),
    #fff;
}

.close-cta h2 { font-size: clamp(22px, 3vw, 29px); }
.close-cta p { max-width: 46ch; margin: 14px auto 0; font-size: 16px; color: #3d4256; }

/* ---------- SMS block ---------- */

.sms-box {
  margin-top: 30px;
  padding: 24px 26px;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: var(--surface);
  font-size: 14.5px;
  line-height: 1.62;
  color: var(--muted);
}

.sms-box { text-align: center; }
.sms-box p { max-width: 74ch; margin: 0 auto 12px; }
.sms-box p:last-child { margin-bottom: 0; }
.sms-box strong { color: var(--fg); }

/* ---------- Legal pages ---------- */

.legal { padding-top: 56px; padding-bottom: 46px; max-width: 820px; }
.legal h1 { font-size: clamp(28px, 3.8vw, 38px); margin-bottom: 8px; }
.legal .updated { margin: 0 0 38px; color: var(--muted); font-size: 15px; }
.legal h2 { margin-top: 38px; margin-bottom: 12px; font-size: 20px; }
.legal p, .legal li { font-size: 16px; }
.legal ul { padding-left: 22px; }
.legal li { margin-bottom: 9px; }
.legal .back { display: inline-block; margin-bottom: 30px; font-size: 15px; font-weight: 600; }

/* ---------- Footer ---------- */

footer.site { padding-top: 34px; padding-bottom: 110px; font-size: 14.5px; color: var(--muted); }

footer.site .wrap {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  gap: 16px;
  border-top: 1px solid var(--line);
  padding-top: 30px;
}

footer.site .ent { margin: 0 0 7px; font-size: 15px; font-weight: 600; color: var(--fg); letter-spacing: -0.012em; }
footer.site address { font-style: normal; line-height: 1.7; margin: 0 0 12px; }
footer.site .copy { margin: 0; font-size: 13.5px; }
footer.site nav { display: flex; gap: 22px; }
footer.site a { color: var(--muted); }
footer.site a:hover { color: var(--fg); }

/* ---------- Responsive ---------- */

@media (max-width: 860px) {
  .grid3 { grid-template-columns: 1fr; gap: 14px; }
  .grid2 { grid-template-columns: 1fr; gap: 14px; }
}

@media (max-width: 640px) {
  body { font-size: 16.5px; }
  .wrap { padding: 0 18px; }

  header.site .wrap { height: 62px; }
  .logo img { height: 23px; }
  header.site nav { gap: 14px; }
  header.site nav a.txt { display: none; }

  .hero { padding-top: 46px; padding-bottom: 44px; }
  .hero h1 { max-width: none; }
  .hero .sub { font-size: 17px; }
  .actions .btn { width: 100%; }
  .road .step {
  display: block;
  padding: 26px 0;
  border-top: 1px solid var(--line);
}
  .road .num { width: 32px; height: 32px; font-size: 13px; }

  section.block { padding-top: 46px; padding-bottom: 46px; }
  .who { grid-template-columns: 1fr; }
  .close-cta { padding: 30px 20px 34px; }

  footer.site .wrap { flex-direction: column; align-items: flex-start; }
}